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How To Be Successful In The
Wholesale Novelty Business – Part Two
By Robert C. Potter
If you are concerned about being burdened with slow moving or unprofitable novelty merchandise, then one of the best marketing consultants you can hire is a novelty wholesale distributor. They can see popular merchandising trends by tracking sales volume and consumer behavior.
A good novelty wholesaler wants their customers to succeed. Keeping you informed, happy, and buying, is the sign of an outstanding wholesale novelty distributor. To help you get started with your novelty niche marketing efforts, there are a number of companies that can help you in your quest to find the best selling wholesale novelty merchandise on the market today.
Companies like Noveltyinc.com, OrientalTrading.com, Four Seasons General Merchandise (4SGM.com), RegentProducts.com, and NoveltyLiquidators.com, are all major players in the wholesale novelty business. These companies can help you find just about any wholesale novelty item you are looking for. Also, these major novelty wholesale suppliers should be able to guide your toward products that are hot sellers.
If you would like to perform your own research, then there are a few resources that can help you research the gift and novelty industry. The World Advertising Research Center (Warc.com) offers a report entitled, “American Industry Overview - Gift, Novelty, And Souvenir Shops”.
You can sign up for a free seven-day trial and research all the information that this report has to offer. Other studies include specialized market summaries from independent research groups and publications such as, “The 2007-2012 World Outlook for Gift, Novelty, And Souvenir Stores by Philip M. Parker”.
This study covers the world outlook for gift, novelty, and souvenir stores in more than 200 countries. You might have to consult your large university or public library to see if they have a copy on hand. You can purchase it at Amazon.com, but it is very expensive.
Other offline publications that should be available in the reference section of your local or University library are: The Encyclopedia Of American Industries, by Rebecca Marlow Ferguson, Encyclopedia Of Emerging Industries, by The Gale Group, and Hoovers Handbook Of Emerging Companies.
All of these resources should provide you with marketing reports about the wholesale novelty business, as well as which categories of the industry are the most successful. My last suggestion for researching the wholesale novelty business is an agency that is familiar to most of us who are aspiring Entrepreneurs.
The Small Business Administration is always a good source of free and low cost research information on just about any business category. The Small Business Administration website (SBA.gov) has listings of district offices around the United States.
Don’t rush into the novelty wholesale business, or any merchandising venture without the benefit of research and education. Take your time, find your niche, and take advantage of profitable opportunities that the wholesale novelty business has to offer.
Need general merchandise suppliers? How about wholesale and surplus distributors in twelve different product categories? The Ultimate Guide To Products For Resale has over 600 wholesale and surplus supply sources in twelve different product categories. Click here
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