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Interested in the latest fashion jewelry pieces? Then the Jewelry Information website (Jic.org) is the place where you can find the "hottest trends" in Jewelry, Watches, and accessories. See their (Jic.org) "hot trends" link at the top of their homepage. Another excellent resource for both fashion clothing trends, as well as jewelry, is Instyle Magazine (Instyle.com).
Their "trends" link is also listed on the top of their homepage. To help you find suppliers in the wholesale and jewelry manufacturing trade, there are a number of organizations that can help you with both. The Hong Kong International Jewelry Show (HKjewellery.tdctrade.com), will give you access to Asian suppliers and manufacturers.
Here again, you may not be able to travel to the show, (Hong Kong International Jewelry Show) but their "product magazines" section will give you access to overseas suppliers of wholesale fashion jewelry in the following categories: Antique Jewelry, Designer Collections, Diamond Jewelry Engravings, Watches, Clocks, Gemstones, and much more.
The publications come out twice a year, and you can pick up a copy by filling out their "overseas buyers request form" from their website, HKJewellery.tdctrade.com. Locating wholesale fashion jewelry suppliers here in the United States is not that all that difficult. Your one stop resource for wholesale suppliers that contains a variety of jewelry items is the Jewelry Business And Watch Industry News, JCKonline.com.
Their buyers guide has over 7000 suppliers, and there are a number of wholesale jewelry suppliers that can be found through their "resources" link at the top of their homepage. Always take the time to research your market and product line carefully.
My final comments will address just that, your marketing plan. If you have a retail store, or a marketing system already in place, then you can pass over this paragraph. While I cannot anticipate or pretend to know all your marketing needs, I would like to offer just a few suggestions to help stimulate some marketing ideas.
The competitive nature of both of these products requires that you use a combination of selling factors to get your product in the hands of your customers. Your first marketing plan of attack is to set up a website, selling either fashion clothing or merchandise. If you are not skilled in the art of web design, then you can consult with a firm that develops retail sites such as OverCoffe.com.
While they cater their web design services to the gift and novelty business, you can consult with them on building a website for your retail fashion merchandise. Can’t afford a design firm like Overcoffe.com? Then post your project requirements on Elance.com.
Elance.com is one of the largest “work on demand” forums. Once you register, you have the option of posting the dollar amount you want to spend for a particular project. Hopefully, you will receive competing bids from one of the many programmers or web designers that will view your project and accept your offer. You can also get banners, copywriting, and other technical services as well.
You can also go beyond the scope of the online world and sell your items to consignment shops and designer boutiques. One enterprising individual I knew some years ago would hold designer clothing sales in the conference rooms of hotels and motels in Manhattan.
Even if you are not close to a major city, no matter where you are, everyone likes deals, especially in designer fashions. But, you have to gage your area carefully to make sure that you have the population and a diverse income level in order to be successful.
Also, make sure that you advertise in the right local publications about a month or two before you hold the sale. Check to see if the hotel or motel you are renting the conference room from can handle the traffic and the people that you will attract to your sale.
If you are selling costume, or high end jewelry, a fast turnover product is to utilize an auction venue like Bidz.com. You can become a certified merchant and join a bidding system that is based on minute by minute bids.
No need to wait seven days for an auction to end. If you qualify, and have a good product line, you can be making money within days of joining their marketplace. Bidz.com has auctions just about every hour of the day or night.
Whatever product you plan on selling, the make sure that you perform all the requisite ground work first. Part of success in any product or market is education. Of the businesses that succeed, most know their market well, find a niche, and prepare their marketing plan in a diligent and effective manner.
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